Landon Huffer- Texarkana Real Estate Broker

Importance of Advertising your House Online | September 7, 2012

Buyer’s views online, are becoming just as important to you, as a seller, as it is getting a buyer to walk through your front door.  With the large amounts of information provided online buyers are able to determine whether they want to take the next step and view the home or if they want to put the house in their “no pile.”

If your Realtor is not internet savvy or is still set on the old way of using print media to advertise your house you are potentially losing out a lot of buyers.  If your agent does have the home online you need view the major sites (trulia, zillow, and to make sure you are satisfied with the presentation.  Put yourself in the buyers shoes and ask yourself if you would be interested in this house based on the presentation of the house.

The main thing you want to make sure is that your Realtor pays the extra fee to have your house featured online.  This will allow the house to be moved up in searches and will enable your agent to post more pictures and information.  Also, with the featured listing option it is easier for the buyer to find contact information if they do want more information or to schedule a showing.  Some other key things that you want to check for are to make sure the pictures tell the whole story of the house.  The more pictures the better off you are and the better quality of the pictures the better off you are.  Also, you want to make sure your agent puts out all the information about the house.  Do not leave the buyer guessing.  If they have to guess they will just assume the worse and will not proceed any further.

In the past the only way for a buyer to get their information was to call an agent.  That is not the case any more.  Buyer’s do not want to call a Realtor anymore.  In fact if they could get away with it they would not even call us to open the door for them.

With technology the need for up front and useful information is imperative.  If you need any guidance or assistance please let me know.


Posted in Real Estate

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About author

I am a young, eager, and aggressive Real Estate Broker with Schimming Company Commercial Real Estate.







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